Thank you for your interest in TechTown!

This worksheet represents the type of information you will need as you develop your start-up. Fill in the various information boxes to the best of your ability. It’s okay if you do not know all of the answers at this time.  The purpose of this worksheet is to help you gather your thoughts. It’s also a way for TechTown to get better acquainted with you and your business idea so that we can provide you with meaningful feedback. Note that each box is limited to 250 words.

p.s. We are also asking some questions about you as this is the type of information our funders ask of us.

The TechTown Business Incubator Center (TBIC) offers an intensive business support program that accelerates the successful development of Greater Detroit-based technology-focused startups/early-stage companies by providing an array of resources and services. The TBIC supports companies working in most industries, including, but not limited to: advanced manufacturing, information technology, automotive, clean-tech, agriculture, medical, transportation, and consumer products. 

Application Criteria

To be considered for acceptance into the TBIC, an applicant business must be legally registered with the State of Michigan and should meet at least one of the following criteria: 

  • A tech-based startup focused on commercial application that has been in operation for less than three years.
  • A tech-based company that has undergone substantial change in ownership or business model within one year of application date.
  • A home-based, tech-based business that is ready to transition to a professional environment

Admittance Process 

The process for becoming a TBIC client is as follows:

  1. Complete this application.
  2. Meet with the TechTown LABS team to assess your incubation and business support needs TechTown 
  3. If the TechTown LABS teams decides to admit you to the program, an Incubator Client Services Agreement is issued and signed. Note that admission to the program is conditional.
  4. You are expected to exit the TBIC within 39 months of your admission into the program. 

Launch Detroit is a program of the Detroit Technology Exchange (DTX), a partnership between TechTown Detroit, Grand Circus, Invest Detroit, the  Design Core Detroit, and NextEnergy. The program is supported by the General Motors, Bank of America, Michigan Economic Development Corp’s Michigan Strategic Fund, and the New Economy Initiative for Southeast Michigan.

Program Information

DTX Launch Detroit is a highly intensive, 10-week accelerator program designed to help college students and recent graduates explore their entrepreneurial potential, while attracting and retaining talent in the city of Detroit. Launch Detroit runs from May 21 through Aug 8, 2019.

We are seeking applications from teams of college students or recent graduates aspiring to launch a technology-based or -enabled business. Applications will be taken through Friday, 4 April 2019 and will be reviewed on a first-come/first-reviewed basis - so do not delay - apply now!

Accepted participants will receive a stipend of $2,500 per person (up to $7,500 per team).

Launch Detroit follows the Lean Startup approach, a step-by-step business development method popularized by famed serial entrepreneurs Steve Blank and Bob Dorf ( 

Teams will develop their businesses by:

  • Identifying potential customers 
  • Conducting customer discovery interviews
  • Exploring markets 
  • Developing business models
  • Formulating a robust value proposition
  • Assessing go-to market approaches
  • Meeting community partners, including potential investors
  • Perfecting investor pitches ... and more

It’s a lot to accomplish in just 10 weeks! That’s why you must make it a full-time commitment and operate out of TechTown for the duration of the program.

To be eligible, your team must be made up of:

  • Current students from a college or university; and/or
  • Students who graduated from a college or university within the last two years (no earlier than 2017).
  • At least two, but no more than five, team members who will participate in the program full time.

Want to learn more before applying?

Glad you asked! We have three information sessions scheduled at which you can learn more about the program, meet some of the program staff, and eat some free pizza! The dates for the information sessions are:

  • Thursday, 10 Jan 2019 from 5:30-8:00 pm at TechTown Detroit
  • Tuesday, 19 Feb 2019 from 5:30-8:00 pm at TechTown Detroit
  • Wednesday, 20 Mar 2019 from 5:30-8:00 pm at TechTown Detroit

Registration is simple and free - simply visit

2019 Schedule

  • Friday, 5 April 2019 at 11:59 pm EDT: Application submission deadline
  • Friday, 3 May 2019: Final announcement of accepted teams
  • Tuesday, 21 May 2019: Mandatory orientation meeting
  • Tuesday, 28 May 2019: Program starts
  • Thursday, 8 August 2019: Showcase

Application Process

The application process consists of two phases. 

Phase One: online application

All of the steps below must be completed prior to the submission deadline - there will be no exceptions.

  • Submit only one application per team.
  • Applications must be submitted online.
  • Each team must create a three-minute video (max.) about you and your business idea. We want to get to know you. A glorified selfie that demonstrates why you are passionate about this idea, your commitment to the program, and what you expect to gain from being a participant works. Have some fun with it. The video should be uploaded to YouTube (we suggest setting the privacy level to unlisted.). Please dedicate some time to having each of your team members describe her/his role in the venture.

Phase Two: Interview

Within three business days of submitting your application, you will be sent notification if you are to move on to the second phase. Teams that go to next phase will be expected to review the materials listed below which we will discuss with you during your scheduled interview either in person or via Skype. The materials we are asking you to review will give you a very good feel and sense of the work you will be doing if accepted into the program. Again, this is another opportunity for us to get to know each other. We recognize that many of you will be in the ideation stage – that’s why you are applying to the program. If you have questions, this will give you the opportunity to ask them.

Study materials for the interview

All teams selected to move to the second phase of the selection process are expected to read/view the following materials prior to the interview. These materials form the basis upon which the class materials are based.

Materials to be read prior to the interview

Videos to be watched prior to the interview 

The following are all available from Note that you will have to create an account to access these materials.

  • Lesson 0: As much as you want
  • Lesson 1: All 
  • Lesson 1.5A: First four segments (What Is A Company, Business Model, Business Model Canvas Value Prop., Bus. Model Canvas Customer Segments)
  • Lesson 1.5B: First four segments (Hypotheses Or Guesses, Customer Development Process, Customer Development Done By Founders, Hypothesis Testing)

Selection Criteria

Selection of teams for the program will be based on:

  • Passion and commitment of the team to build a start-up in Detroit
  • Quality of the submitted application and video
  • Preparation for screening interview
  • Potential of the tech-based or -enabled business idea to become a sustainable business

Teams with members that demonstrate complementary skill sets or have a mix of majors are likely to receive more favorable consideration.

To Get Started

To apply, simply click the 'Submit" button below, create (or log into) your account, then fill out the form. You do not have to complete the application in one sitting, but you will have to log into your Submittable account each time (so be sure to save your account login info).

Please read the following two resource documents carefully, so that you have a good understanding of the program’s format and expectations. Bring a signed copy of the agreement, or be prepared to sign it at the Orientation Meeting.

Questions:  If you have any questions, please feel free to contact Betsy Creedon at or 313-404-0031.

TechTown Detroit